Reporting Cycle: Annual (calendar year)

Additional Details: Spending is defined as follows: direct (visitor spending on recreation, lodging, restaurants, and attractions); indirect (expenditures to business sectors that support tourism - food wholesalers, farmers, publishing); and induced (benefits to the economy as tourism employees spend money earned in the local economy). Research is conducted by Longwoods International and Tourism Economics and will be available in May for the previous year.

Reporting Cycle: Quarterly (April 1, 2018 - June 30, 2018)

Additional Details: Target is annual. This has an impact on the state economy, job creation, and elevates our budget to be competitive with other states. There are seasonal fluctuations in media coverage. As of January 1, 2018, WI Department of Tourism is changing the formula for determining earned media.

Reporting Cycle: Annual (calendar year)

Additional Details: Research is conducted by Longwoods International and Tourism Economics and will be available in May for the previous year.

Reporting Cycle: Quarterly (April 1, 2018 - June 30, 2018)

Additional Details: Social media is an effective communication channel and consumers expect brands to provide information in this manner. There are seasonal fluctuations and are dependant on marketing plans.

Reporting Cycle: Quarterly (April 1, 2018 - June 30, 2018)

Additional Details: Traditional marketing along with innovative email, digital, and content marketing are driving traffic to our website to get more information. There are seasonal fluctuations. This number is up from the same period last year.

Reporting Cycle: Quarterly (April 1, 2018 - June 30, 2018)

Additional Details: Exceptional customer service enhances the visitor experience in Wisconsin. People trained come from many economic sectors including health care, finance and insurance.

Reporting Cycle: Quarterly (April 1, 2018 - June 30, 2018)

Additional Details: Through a strategic planning process, tourism amenities are identified and development projects planned.

Reporting Cycle: Quarterly (April 1, 2018 - June 30, 2018)

Additional Details: Executive Order #235 requires agencies to post public records metrics. Requests may be received verbally or in writing and are logged by the agency when received.

Reporting Cycle: Quarterly (April 1, 2018 - June 30, 2018)

Additional Details: Executive Order #235requires agencies to post public records metrics. Completed or closed means no further action is required by the agency. Requests completed during this reporting cycle may have been initiated during a previous quarter.

Reporting Cycle: Quarterly (April 1, 2018 - June 30, 2018)

Additional Details: Executive Order #235 requires agencies to post public records metrics. This metric includes requests fulfilled this quarter although the requests may have been initiated in a previous quarter. Weekends, legal holidays, time spent waiting due to an open investigation or assessment, time spent waiting for payment of invoices, and time spent waiting for clarification from requestor are not counted in total business days. Requests received and fulfilled within one business day are calculated as zero days. Fulfilled means no further action is required by the agency.

Reporting Cycle: Quarterly (April 1, 2018 - June 30, 2018)

Additional Details: This does not include requests sent via channels other than the primary public requests inbox. Acknowledged is defined as a response sent back to requestor by the next business day. Business days do not include weekends or legal holidays.

Reporting Cycle: Annual (March 1, 2016 - February 28, 2017)

Additional Details: Public records training is available to state employees via our enterprise learning management system. All state employees (permanent, project, and limited term) are required to complete this training. This metric is measured annually on March 1 for employees that started before February 1. Data does not include employees who completed the training, but left employment before the end of the reporting cycle.

Reporting Cycle: Rolling average updated quarterly (April 1, 2018 - June 30, 2018)

Additional Details: Public records training is available to state employees via our enterprise learning management system. All new state employees (permanent, project, and limited term) are required to complete the training within 30 calendar days of their start date.

Reporting Cycle: Rolling average updated quarterly (April 1, 2018 - June 30, 2018)

Additional Details: It is required that all exiting employees receive notice of public records retention obligations on or before last day of employment.